Carolina Lasso Homepage

my purpose is to see you (re)connect with yours

I work with professionals and teams to connect with their purpose, open up to their full potential, and create the meaningful impact they long to have in the world.

Because we are all born to thrive, not just survive.

Why Purpose?

First, because everyone has a purpose.

Including you.

You have something unique within you.

A gift that only you can offer.

And deep down, you already know it.

You know you’re meant for something bigger.

Even if you’re unsure about exactly what it is,

or how to start, or where to begin.

Continue reading "Why Purpose?" >

Hi, I'm Carolina.

My friends call me Caro. I’m a marketing strategist by training, a teacher at heart, and an endless student of human flourishing.

I’m the author of The Path to Flourishing (Plenitud) and co-author of The Purpose Reset.

My mission is to help people reconnect with their true purpose, cultivate sustainable well-being, and thrive, from the inside out.

My story

let's work together

for you

1:1 Coaching, guidance and resources to reconnect with your sense of purpose and meaning

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for your company

Workshops, talks, retreats and offsites to cultivate a greater sense of purpose, well-being, collaboration, and resilience.

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books, events, and resources

for professionals and teams looking to deepen their sense of meaning and overall fulfillment.

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My newest book, The Purpose Reset is now available.

Purpose is not a destination or achievement but rather an alignment of three key aspects:

What—your strengths and skills
Why—your values and intentions
Who—your impact on the world around you

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"In a world where people are searching for more meaning, The Purpose Reset is a timely and invaluable guide. It offers practical steps to realign purpose at every level — individual, team, and organizational — transforming workplaces into more compassionate, engaged, and high-performing environments."

— Arianna Huffington, Founder and CEO, Thrive Global

“I fell in love with “The Purpose Reset” as it’s perfectly timed for exactly what so many of us need right now. At a time when it’s easy to fall into cynicism, “The Purpose Reset” is a breath of fresh, hopeful air along with a holistic, prescriptive model that any person, team, or organization can adopt.”

— Chip Conley, New York Times Best Selling Author

“Connecting to our heart’s purpose can sometimes feel out of reach, as it takes patience and a willingness to listen deeply. The combined experience and wisdom of Fernandez, Lasso, and Stern illuminates a path for self discovery at individual and organizational levels. A worthwhile exploration for businesses and individuals alike

— Sharon Salzberg, New York Times Bestselling Author

Living and working with fulfillment, purpose, well-being, and joy is meant for all.

Let's not settle for less.

Let's Connect